Last year as I was preparing to launch The City Center, I read every article on the internet about marketing and launching a book. I created multiple lists, timelines, calendars and a very detailed marketing plan. The marketing portion of my book launch took up as much time as writing the book itself. The first time around for most things requires some digging, trudging and the dreaded trial and error. I still haven't made back the money I spent on my marketing efforts with my book sales. But that's okay, I know this is a marathon. I'm in it for the long haul.
As I'm nearing the final rounds of edits for The New Agenda, there's an under current of anxiety growing inside. I haven't put together my plan yet! The only items on my calendar are "send out review request emails" and "book launch". I wish it could be as easy as sending out 800 emails (ha!), but it's not. I know from experience if I want to have a successful launch, I'll need to devote some time and energy toward my planning.
For my next series of blog installments I think I'll write about my marketing plan, focusing on one step at a time. Kinda like a support group. . . "I'm Simone and I'm a writer."
- Schedule an appointment to write the first draft of my marketing plan Due: 3/4
Keep writing. It saves lives.