June 7, 2014

How I launched my second book

Let me start off by saying I broke my laptop by obsessively cleaning it. This is the second time I've done this. Damn you, OCD! So I was computer-less for a few days, which wasn't helpful in preparing for my book launch.

But everything worked out - as it always does.

Early Friday morning I launched The New Agenda.

Here's what launch day looked like:

1) Reviewed emails confirming the ads I purchased. There are websites that will eblast your book to several websites, but I decided to save the $40 bucks and do it myself. Probably won't do that again in the future.

2) Scheduled my Goodreads Giveaway. I can't say enough good stuff about Goodreads. I love the opportunities they offer their authors. One day I hope they'll feature my books in their newsletter.

3) Updated my website and my social networking sites with links to my Amazon page: Facebook, Twitter, Pinterest, Goodreads, Google+
* Prior to launch, I had been posting teasers about the book, along with the cover reveal and a book trailer, which you can see here: The New Agenda book trailer. Over the last couple of months I sent out hundreds of emails to book bloggers and top Amazon reviewers to consider reviewing my book. I have a few interviews coming out soon, which will help spread the word.

4) Sent an email to every single person I know with a note asking them to join me in celebrating the launch of book two. I included a link to my Amazon page and let them know the ebook and paperback will be on sale for the first week.

5) Created an "Online Book Launch" event on my personal Facebook page and invited about 895 friends. I used this page because I have much more visibility than my Facebook author page. (I don't know why I bother with the Facebook author page--my posts reach very few people unless I pay for advertising, which never converts to sales.)

6) Sent out posts on Twitter, Google+, Goodreads, and Facebook with links to my Amazon page.

7) Throughout the day, I responded to every single email and comment people had generously sent my way, sharing my gratitude for their support. Seriously, none of this would be possible without my friends, family and colleagues--they are the foundation. It starts with them and grows.

Here's where I ended up at the end of launch day:

- Went from ranking 879,843 to 7,600 in books and #85 in my category -- amazing.

- Reached a #36 ranking in Kindle books in my category. My goal is to hit the top ten in my category by Sunday.

- So far I've sold 31 ebooks and 34 paperbacks. I expect more sales over the weekend when people have more time to go online and purchase. And I'll see an increase when my advertising hits. Sales for my first book, The City Center, have also increased.

These results might not seem huge, but for an indie author it's a solid and steady start. Right now the most important factor is getting more visibility on Amazon.

Through my experience with both book launches, I've learned that patience and perseverance are helpful tools, and that success has many definitions. For me success is writing every day, finishing a project I love and sharing my work with others -- the amount of others isn't up to me. 

You can purchase my books on Amazon: The City Center and The New Agenda.

Keep writing. It saves lives.


June 2, 2014

SFCrowsnest Review of The City Center

It's a huge honor to have a review on SFcrowsnest - check it out when you have a minute: Book Review of The City Center.

Keep writing. It saves lives.